Luma — Sparkling Fruit Drink Packaging Design

There are drinks you have because you’re thirsty. And then there are drinks you reach for because they just make the moment better.

Luma is a sparkling fruit drink made for the latter. With flavours like Cherry Cola, Mandarin Fizz, and Blueberry Lavender, it’s a little fruity, a little fizzy, and definitely not interested in being boring.

The whole brand was built around making the can feel like part of the experience. Each one comes with a mood ticker — because sometimes you’re feeling chill, sometimes chaotic, sometimes somewhere in between — and a very unofficial side effect: reaching for another can.