You know that feeling when everything just clicks? The colours, the type, the little details, the way it all comes together? That's what we're after. We'll take what's in your head, figure out what makes your brand you, and turn it into an identity you'll actually be excited to put out there.
Okay, let's make your brand*Exact contents may vary depending on your project needs. Made with too much attention to detail.
We’ll kick things off with a strategy call to get clear on your vision, goals, audience, and overall direction before we start designing.
I’ll explore a few creative directions through typography, colour, imagery, and visual style so we can find the one that feels most like your brand.
You’ll get a carefully selected type system for your headings, subheadings, and body copy, along with simple guidelines for putting it all together.
A thoughtfully balanced colour palette built around your brand, with clear pairings and usage guidance so everything feels cohesive.
You’ll get a flexible logo system including your primary logo, logomark, and any additional logo variations your brand needs.
If your brand calls for a little extra personality, I’ll create custom supporting graphics, illustrations, icons, or patterns to bring the identity to life.
We’ll take your new identity out into the real world with a few relevant collateral designs, making sure the branding works beyond the moodboard.
A comprehensive guide covering your new identity, from logos and typography to colour, imagery, and usage, so you always know how to keep things on-brand.
A simple, easy-to-use reference with your essential brand assets, colours, fonts, and logos — perfect for quick access when you’re creating something new.
You’ll have two rounds of thoughtful revisions built into the process, so we can fine-tune the details and make sure everything feels just right.
First up, we’ll get to know your brand, your goals, your audience, and all the little details that matter. You’ll fill out a fun brand questionnaire, we’ll jump on a kickoff call, and I’ll turn all that info into 1–2 creative directions to get us started.
Time to make things real. I’ll take the direction you’ve chosen and build out your first full brand identity — logo, colour palette, typography, and all the brand works. You’ll give it a good look, share your thoughts, and we’ll see where the magic needs a little more magic.
Your feedback gets its moment. I’ll refine the identity, fine-tune the details, and start bringing in any extra brand elements that make the whole thing feel more you — think patterns, icons, graphic details, and other little extras.
Almost there! We’ll make those final tweaks, lock everything in, and then put your new identity to work. I’ll create a few brand applications so you can see how everything looks beyond the moodboard and into the real world.
The grand finale ✨ You’ll get your brand guidelines, final logo files, colour and type specs, and all the assets you need to actually use your new identity. Everything neatly packaged, organised, and ready to show off.
Fill this in with as much detail as you like — the more context I have, the better the first call goes.