Stories — Brand Identity for a Positioning Studio

Every brand has something to say. The tricky part is figuring out what that something actually is.

Stories is a brand clarity partner that helps businesses make sense of who they are, where they fit, and what they should be saying next. From brand positioning and messaging to campaign ideas and creative direction, they help turn a pile of thoughts into something clear enough to build on.

This project was created as a sample creative exploration for Stories, looking at how the brand could express that idea of clarity through its identity and communication. The direction was built around making strategic thinking feel approachable, creative, and full of possibility — because getting clear on your brand shouldn’t have to feel like filling out a 40-page questionnaire.